October eCommerce Updates from Trellis Partners

Last month in the world of eCommerce, several key updates emerged, enhancing the shopping and merchant experience on platforms like Shopify, Yotpo, and Gorgias. From Shopify’s streamlined One Page Checkout to innovative integrations by Rebuy and Yotpo, these updates are set to revolutionize online shopping. Each development, whether it’s new payment options, personalized marketing tools, or advanced chat campaigns, is designed to optimize eCommerce operations, boost sales, and improve customer engagement.

Shopify

One Page Checkout

Shopify has made a major change to its checkout process since it introduced Shop Pay. The One Page Checkout is a big step forward in online shopping. Before, customers went through three steps to buy something. Now, it’s just one easy step. Shopify’s checkout was already good, beating other checkouts in sales. With this update, they’ve made it even better. It’s not just about looking good; it’s about making shopping simpler and quicker.

This new checkout design is great news for merchants. It’s built on a constantly improving platform that’s fast, reliable, and can handle lots of sales at once. For merchants, this means a smoother process for their customers and a better chance of making sales. Since early 2022, these changes have already helped increase sales by 1.5%. The checkout is also customizable. Shops can tailor it to fit their needs and it integrates well with other Shopify apps. This update isn’t just about looks; it’s about making shopping better for everyone.

Partial Payments

Shopify now offers a flexible payment option: partial payments. This feature enables merchants to capture either the full payment or a portion of it for a single order. This can be particularly helpful in situations where part of an order is out of stock, or if a customer decides they only want a portion of their original order. Additionally, it’s useful when different items in an order are set to be fulfilled at separate times.

For merchants using Shopify Plus and Shopify Payments, this update allows the capture of multiple partial payments. This is supported for various credit cards like Amex, Visa, Discover, and Mastercard. The ability to capture multiple payments up to the authorized amount within the Shopify admin is a significant advantage, offering greater flexibility in managing transactions. However, it’s important to note that transaction fees apply to each capture. This update enhances the versatility of payment options for merchants, potentially leading to improved customer satisfaction and reduced complications in order fulfillment.

Yotpo

New Integration with Rebuy

Rebuy, a dynamic personalization platform for eCommerce brands on Shopify, has introduced a new integration with Yotpo. This integration empowers Shopify stores to enhance their average order value (AOV), accelerate sales, and experience rapid growth. Rebuy offers a comprehensive suite of services focusing on personalization, marketing, and customer retention. With this update, customers using Yotpo for online reviews and ratings can now display these reviews within Rebuy’s product recommendations. More importantly, those using Yotpo Subscriptions can encourage users to upgrade their purchases to subscription plans through Rebuy’s widgets, offering a more effective way to leverage social proof and subscription options.

The new Rebuy and Yotpo integration provides substantial benefits for Shopify merchants. By personalizing the shopping experience on the site, post-purchase, and across the marketing funnel, merchants can potentially increase their AOV by 5% to 15%. Including Yotpo Reviews in Rebuy’s upsell and cross-sell offers can further amplify the return on investment (ROI) by approximately nine times, thanks to the power of social proof. Additionally, suggesting customers to switch recommended and in-cart products to subscription plans can significantly boost customer lifetime value. This integration not only enhances the shopping experience but also offers a strategic approach to increase sales and customer engagement​.

New Integration with Buy With Prime

The new integration between Yotpo and Buy with Prime offers a groundbreaking advancement for eCommerce merchants. This collaboration allows the use of Yotpo’s SMS and Email services to enhance the checkout experience with Buy with Prime. Merchants can now effortlessly connect with customers who have abandoned their shopping carts and segment shoppers based on their activity with Buy with Prime. This integration brings a new level of interaction and engagement during the crucial checkout phase, making it easier for merchants to maintain communication with potential buyers.

This integration offers several key benefits for brands. Firstly, it enhances customer relationships for those using Buy with Prime, as merchants can use Yotpo’s tools to nurture these relationships. Secondly, it provides a way to recover sales from Buy with Prime shoppers who abandon their carts. This is crucial for increasing sales recovery. Additionally, the integration enables customer segmentation, allowing brands to identify and target specific customer groups using Buy with Prime. This leads to more personalized and effective marketing campaigns, ultimately increasing the chances of successful transactions and customer loyalty​.

Gorgias

Gorgias has introduced a revolutionary tool, Gorgias Convert, aimed at transforming website traffic into revenue through chat campaigns. This innovative feature is designed to engage customers at precisely the right moment with proactive and personalized messaging. By enabling direct interaction with website visitors, Gorgias Convert helps in capturing customer interest effectively, thereby enhancing the overall shopping experience and increasing eCommerce conversion rates significantly.

Gorgias Convert offers numerous advantages for online businesses. Firstly, it suggests products and provides a seamless path to checkout, boosting cross-sells with targeted product recommendations. This feature has led to an increase in sales by up to 49% on certain items. Secondly, Gorgias Convert allows for the segmentation of chat campaigns based on various triggers, such as shopping cart value and customer intent, ensuring that each customer segment receives tailored messages. Additionally, it serves as a tool to educate and engage customers who are not immediately ready to make a purchase, proven to reduce bounce rates significantly, as evidenced by TUSHY, a user of Gorgias Convert, which saw a 37% reduction in its homepage bounce rate. Moreover, Gorgias Convert stands out for its ease of use and versatility, enabling businesses to launch campaigns quickly without complex setups, providing both automated and live shopping assistance within a single platform.

Rebuy

Free Plan

Rebuy has introduced a major update with its new Free Plan and free Checkout Extensions . This plan will be an exclusive offer to Rebuy’s top partners like Trellis, so every client who works with us would get advantage of this incredible benefit. As part of Rebuy’s all-in-one AI Commerce Platform, it’s designed to fast-track business growth and scale operations quickly. This initiative aims to ensure that clients see a positive return on investment (ROI) and enhance their strategies for end-to-end personalization in their online stores.

The new pricing strategy from Rebuy is designed to closely align the merchants’ investments with measurable business outcomes. This approach guarantees that every dollar spent contributes to tangible results, such as increased revenue or improved customer experience.

With the addition of free revenue generation through Checkout Extensions, Rebuy enables merchants to leverage AI-driven product recommendations directly on the checkout page. This feature enhances the shopping experience by offering personalized recommendations and a smoother checkout process, ultimately boosting the average order value (AOV) without adding extra costs for the merchants​.

New Checkout Extensions Editor

Rebuy has recently redesigned its Checkout Extensions editor, enhancing the setup process for Shopify Plus merchants. This update streamlines the experience, making it more user-friendly and efficient. Merchants can now quickly create in-checkout offers, choosing from various product offer types to best suit their specific needs. Once the widget type is selected and named, it can be created with just a few clicks, offering a more straightforward approach to personalizing the checkout experience.

With the new editor, merchants have the flexibility to install the widget immediately for instant impact or fine-tune settings and data source rules as needed. The process includes adding the “Rebuy Smart Component” app block in the Shopify checkout editor and customizing the widget’s placement for optimal performance. This customization is crucial for ensuring the widget’s effectiveness across different devices, including mobile phones. The enhanced editor simplifies these steps, allowing merchants to effectively leverage Rebuy’s free Checkout Extensions offering, thereby personalizing the checkout experience and potentially boosting sales.

New Partnership with Mulberry

We’re thrilled to partner with Mulberry, an expert in Product Protection. They bring a unique proposition to the table – a straightforward and fee-free approach to protecting purchases. Going beyond mere protection, one can extend to cover accidental damages. Plus, there’s an added perk of enjoying up to $2,500 annually for repairs and replacements. This partnership with Mulberry exemplifies our commitment to providing your customers with a seamless and worry-free shopping experience.

Conclusion

In conclusion, October has been a significant month for eCommerce, marked by transformative updates and integrations. Shopify’s One Page Checkout and Partial Payments, Rebuy’s Free Plan and Checkout Extensions Editor, and Gorgias Convert are just a few examples of how eCommerce platforms are evolving to meet the ever-changing needs of both merchants and customers. These updates not only streamline the shopping experience but also offer advanced tools for personalization and engagement, ensuring that eCommerce continues to grow in both sophistication and effectiveness.

If you’re looking for expert advice about your eCommerce project, Trellis is here to help. Contact us for a free consultation on how you can scale your business.