Selecting The Right Software For B2B eCommerce

Kate Dubovikova

Kate Dubovikova

The Hard Truth About B2B eCommerce podcast continues with a special episode on how to choose the right eCommerce software for your B2B business to ensure its long-term success.

Timothy Peterson and Isaiah Bollinger expand on what it takes to build a successful eCommerce practice for your b2b organization. Selecting the right technology partner is critical, and can easily be derailed by salespeople over-promising. We highly recommend looking into technology that has a large user base, a thriving community of partners, extensions, and other elements that make it easier to get value out of.

Episode 98: Selecting The Right Software For B2B eCommerce

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, President & COO of Speir Digital, Inc, bring their vast expertise in B2B eCommerce to engage in a comprehensive discussion covering:

  • The decision making process to select eCommerce software
  • How you build around it, what team you need
  • Preparing a solid foundation for eCommerce infrastructure
  • The importance of ERP (Enterprise Resource Planning) integration, app marketplaces, and community support
  • The right processes around software 
  • What to consider when you evaluate software options 
  • Cons of purpose-build solutions
  • Why you need to be future-focused when selecting the eCommerce software
  • 7 major software solutions for businesses that sell physical goods
  • What is the foundation/core for successful eCom integration
  • In which order you should build up the whole eCommerce ecosystem
  • Future consolidation trends in the eCommerce software landscape
  • Headless infrastructure and custom solutions
  • Market leaders vs niche players
  • PIM (Product Information Management) and when you need to add it
  • iPaaS (Integration Platform as a Service)
  • CRM (Customer Relationship Management) solutions for your business
  • Shipping solutions and warehouse management systems
  • Order management systems and how not to make it overcomplicated
  • How to mix and match software for efficient operations
  • Team collaboration as a crucial element for eCommerce success
  • The technical side of marketing and how it’s getting bigger every day
  • How to strike a good balance between marketing and tech
  • The involvement of CEO into eCommerce and why this is a crucial for successful decision making when selecting the right software
  • Budget estimations and how not to pay twice for your digital transformation
  • Maintenance and how to run your chosen software efficiently

This podcast’s origin story

In a podcast landscape dominated by B2C content on platforms such as Spotify and Apple Podcasts, we identified a gap in B2B eCommerce. B2B and B2C eCommerce may share similarities, but they have distinct requirements. Acknowledging the intricacies and marketing obstacles of B2B, we embarked on this podcast journey.

We delve into the intricacies of B2B eCommerce, addressing integration, adoption, platforms, data, and more, unveiling the complexities that challenge its success. In contrast to B2C, B2B lacks a robust community, which we are cultivating. While platforms like Magento and Shopify thrive in B2C, B2B demands a fresh perspective. As experts, our goal is to redefine online sales strategies through this podcast.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple PodcastsSpotifyGoogle Podcasts, StitcherTuneInOvercastPocket CastCastroCastboxPodchaserPodcast AddictDeezerListen Notes, and RSS Feed.

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