The Hard Truth About B2B eCommerce – Building A Multisite B2B eCommerce Infrastructure With Nick Seagers

We are back with another episode of The Hard Truth About B2B eCommerce. In episode 5, we talk with Nick Seagers, Director of Operations at Stran. Stran is a top 40 promotional products distributor that continues to grow and lead the charge in distribution. Stran and Trellis worked together to build a massive multisite B2B eCommerce infrastructure that has been very successful for the growing distributor.

We discuss the challenges of getting a technical infrastructure in place and what it takes to be successful in B2B eCommerce from someone in the trenches building a program from the ground up. Nick is an expert in operations, eCommerce, and has a great understanding of how to manage an internal organization that’s naturally not technical to leverage new technology.

Episode 4 discussed the B2B eCommerce landscape when it comes to transitioning a B2B eCommerce Sales strategy from offline to online.

Episode 5- Building A Multisite B2B eCommerce Infrastructure With Nick Seagers

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Nick Seager of Stran to discuss:

• Technical challenges with B2B
• Why do some companies succeed while others fail
• Future of B2B
• B2B lessons learned from B2C
• Biggest B2B challenge for distributors

Nick is an expert in eCommerce, business operations, project management, systems implementation, client integration, fulfillment logistics, licensing, on-site retail experiences, packaging, troubleshooting, and launch strategy. His insight into the B2B space shows how impactful a strong eCommerce manager can be in today’s world. 

Origins of this podcast

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.