The Hard Truth about B2B eCommerce with Jason Greenwood

The Hard Truth About B2B eCommerce podcast treads onwards by welcoming a special guest Jason Greenwood, Founder & Lead Consultant of Greenwood Consulting, in a new episode about strategy wise decisions in B2B eCommerce.

Jason Greenwood is the Founder & Lead Consultant of Greenwood Consulting. Greenwood Consulting is an independent B2B & DTC eCommerce consultancy. Jason Greenwood has been in eCommerce for over 20 years, operating merchants, as well as on the agency services side. Jason has seen all facets of B2B eCommerce and helps merchants make the right strategic decisions to move forward correctly with eCommerce.

Episode 97: The Hard Truth about B2B eCommerce with Jason Greenwood

In this episode, the host Isaiah Bollinger, CEO of Trellis, is welcoming Jason Greenwood, Founder & Lead Consultant of Greenwood Consulting, to discuss:

eCommerce Consultancy:

• The truth about eCommerce consultancy today
• Where to go for honest information and unbiased opinions on eCommerce tech
• Difficult discussions with B2B merchants
• Who should be included into eCommerce talks and decision making when it comes to digital transformation
• How to facilitate eCommerce adoption 
• The role of consultants and agencies in fundamental decisions 
• Succeeding long-term in B2B eCommerce
• Upcoming trends in B2B eCommerce and why you shouldn’t fight them

B2B eCommerce Ecosystem:

• The role of distributors and the risks they’re facing today
• Legacy processes and other challenges with eCommerce adoption
• Shopify for B2B and why they’re still behind
• BigCommerce for B2B and how they’re on the way to reign this market
• Adobe Commerce and their stagnated journey in B2B eCommerce
• Other niche players in eCommerce
• Bringing B2C tools to B2B eCommerce architecture

Distribution vs eCommerce:

• Staff structure needed for a successful B2B digital transformation
• How distribution in B2B is similar to reselling in DTC
• The value proposition of wholesale distribution today
• How distributors can survive in eCommerce world

What to Consider when Shifting to eCommerce:

• The importance of strategy and foundation before you go into decision making about integrations
• Sales and eCommerce and how they can help boost each other
• Time tracking of sales functions and how to reduce costs on admin tasks
• The importance of your customers feedback on what they expect online and how to get it
• Two paths to ROI at B2B eCommerce
• The power of iterations/phases when you shift to digital
• Hybrid approach in implementing B2B eCom
• The importance of digital channels for business speed, data and efficiency

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entry level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.