The Launch Of “The Hard Truth About B2B eCommerce” Podcast

Here at Trellis, we pride ourselves on being the top eCommerce design, development, strategy, and marketing consultancy in New England. Our relationship-focused mindset has allowed us to build a powerful team of software engineers, designers, developers, analysts, QA experts, and marketers to best serve our client base every day. While we do exert traditional agency values on a daily basis, we also focus on moving the bar in other areas such as thought leadership and media, In an effort to become a true full-service industry, we have started “The Hard Truth About B2B eCommerce” Podcast to help augment our media portfolio.

The podcast examines everything B2B eCommerce. B2B makes up the lion’s share of eCommerce potential revenue, even though it is quite often overlooked by many businesses. This podcast aims to bridge the knowledge gap and help businesses of all shapes and sizes recognize the vast eCommerce potential that exists today.

Episode 1- The Launch

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, discuss:

• why we started this podcast and what businesses can do to become more successful with B2B eCommerce.
• the challenges such as platforms & technology, culture, sales, and more
• current B2B eCommerce trends
• who is really doing well in B2B eCommerce.
• what’s stopping companies from succeeding in eCommerce.

Why we started this podcast

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.