The Top CMS Platforms by Usage of 2015
Isaiah Bollinger
Isaiah Bollinger
Your website should never be a finished product, and just as your business, always be improving to stay competitive. Think of your website as an online extension of your business. You should always be able to improve your website on a weekly if not daily basis.
Unless you are a technology company with a lot of programming and web development experience or have the big bucks to spend a lot on third party development you will most likely need an established content management system to manage your website’s content. This will allow you to manage your website’s content without significant coding experience, and thus improve your website on a daily basis.
Now comes the hard part. Figuring out the right content management system or platform to build your website with. Looking at the most used CMS platforms might help you make the right decision. Why do you want a platform with a large and growing user base? Well for one, a large community means there is a large community of developers, agencies, and businesses contributing to the forward momentum of the platform. Also a platform with a rapidly increasing user base has promise, whereas a platform with a decreasing user base could be a very bad sign.
Without further ado, here are the most used CMS platforms on the Internet according to Builtwith data.
Disclaimer: This is for non eCommerce CMS Platforms! Data is compiled from Builtwith.com and does not reflect server side usage of CMS, only client side.
WordPress:
Top 1 million Sites: 297,689
Top 100k sites: 22,243
Top 10k Sites: 2,659
Trajectory: Increasing in usage
SaaS: No
Scalability: medium to high
TCO: low to high
WordPress is clearly the leader in CMS usage across all spectrums from total sites to the top 10,000 websites on the planet. WordPress has a great open source community, is a scalable platform used by major sites like Tech Crunch and Time, but is also easy to implement for smaller businesses and websites. If you are building a new website, WordPress should absolutely be highly considered for your CMS platform. It has now reached over 25% total website market share, but still has low market share relative to its overall dominance among major enterprise organizations. It is however moving heavily upstream and has the vast majority of websites in the top 10,000, 100,000, 1 million, and overall Internet according to Builtwith. Therefore, there will likely be high adoption among most businesses as more agencies specialize in WordPress, and the community becomes more and more powerful.
Joomla:
Top 1 million Sites: 28,013
Top 100k sites: 1,485
Top 10k Sites: 68
Trajectory: Decreasing in usage
SaaS: No
Scalability: medium
TCO: low to medium
Joomla was once one of the most popular CMS platforms on the Internet. It still has the second most sites to WordPress but has lost a huge amount of market share to WordPress. At this point not many new websites are built on Joomla relative to the growth of the other platforms but many websites are still on the platform.
Wix:
Top 1 million Sites: 5,986
Top 100k sites: 117
Top 10k Sites: 2
Trajectory: Increasing in usage
SaaS: Yes
Scalability: low
TCO: low
Wix.com is a cloud-based web development platform that allows users to create HTML5 web sites and mobile sites through the use of their online drag and drop tools. Although it has a large user base, mainly among small websites, its usage among larger businesses and websites is basically none as it only has 2 of the top 10,000 websites. It is a great starter option if you have a low budget but I would not plan on using it for a larger website or website you plan on growing to become more complex and scalable.
Drupal:
Top 1 million Sites: 29,957
Top 100k sites: 4,563
Top 10k Sites: 613
Trajectory: Increasing in usage
SaaS: No
Scalability: high
TCO: medium to high
Drupal is one of the top open source CMS platforms and is used by many major universities and large organizations. It is considered one of the more scalable / enterprise CMS platforms but is also used for many smaller websites too. Drupal is increasing in usage but at a much slower rate relative to WordPress because it is significantly more expensive to implement and maintain. If you have very complex website needs Drupal could be a good solution for your website.
Telerik Sitefinity:
Top 1 million Sites: 1,802
Top 100k sites: 456
Top 10k Sites: 40
Trajectory: Increasing in usage
SaaS: No
Scalability: Medium to high
TCO: medium to high
Sitefinity is a modern ASP.NET Web CMS that is used by many enterprise organizations. It has four paid enterprise editions that come with different enterprise features such as Salesforce connectors, eCommerce functionality and more. If you are a medium to large company, Telerik is a platform that has a large combination of eCommerce, marketing, and Intranet solutions tied into one platform that may be a good fit if you want an all in one solution.
Weebly:
Top 1 million Sites: 6,632
Top 100k sites: 170
Top 10k Sites: 14
Trajectory: Increasing
SaaS: Yes
Scalability: low
TCO: low
Weebly is a low cost tool to build websites that has a free version and affordable paid options. With a large customer base and many total website, Weebly is one of the most popular website builders out there. It is not used by many major websites and shows little to no scalability relative to the major open source platforms like Drupal and WordPress. It seems to be growing in overall usage for total websites but its usage among top websites seems to be declining.
Squarespace:
Top 1 million Sites: 6,290
Top 100k sites: 326
Top 10k Sites: 31
Trajectory: Increasing
SaaS: Yes
Scalability: low to medium
TCO: low
Squarespace is a SaaS based Web content management system (CMS) which is composed of a website builder, blogging platform and hosting service. The service allows individuals and businesses to create and maintain websites and blogs. Squarespace usage is increasing rapidly and has even shown tremendous growth overall and in the top websites showing it has increased its scaling capabilities. If you do not feel you have the capabilities or budget to manage a open source non hosted option, Squarespace is a great software as a service CMS option with more scalability than some of the other top SaaS options. Squarespace does not however, have a free option.
Jimdo:
Top 1 million Sites: 949
Top 100k sites: 19
Top 10k Sites: 2
Trajectory: Increasing
SaaS: Yes
Scalability: low
TCO: low
Jimdo is a website builder and CMS web hosting service. Jimdo offers JimdoFree, a free web hosting service, JimdoPro and JimdoBusiness, both premium services similar to Wix and Weebly. Jimdo is operated by Jimdo GmbH, a Hamburg, Germany-based company. It has not shown much growth in the top websites and seems to be used by mostly smaller websites, having not proved its scalability like many of the other platforms.
TYPO3:
Top 1 million Sites: 2,016
Top 100k sites: 253
Top 10k Sites: 20
Trajectory: Decreasing in usage
SaaS: No
Scalability: Medium
TCO: Medium
Typo3 is a free open source CMS platform used by many websites around the world, however it is most used by European websites, particularly Germany. It was originally started in 1997 and has since grown into one of the major CMS platforms. Although it does have large total usage base, it seems to be decreasing in overall usage relative to the other platforms.
Artisteer:
Top 1 million Sites: 1,935
Top 100k sites: 105
Top 10k Sites: 6
Trajectory: Increasing in usage
SaaS: No
Scalability: low
TCO: low
Artisteer is a web design tool that allows you to design websites using their software on the Windows operating system. The designs and code can also be exported to be used on CMS platforms like WordPress, Joomla, and Drupal. Although its overall usage is growing it does not have much usage among the top websites and does not have proven scalability like some of the other platforms.
1and1 Website Builder:
Top 1 million Sites: 747
Top 100k sites: 7
Top 10k Sites: 1
Trajectory: Neutral
SaaS: Yes
Scalability: low
TCO: low
1and1 Website Builder allows you to build websites for free that also has paid options similar to Wix and Weebly. Although it has a large number of websites that use it, its usage among top websites has decreased. It may be a low cost option but it has yet to prove any level of scalability for larger websites.
Homestead:
Top 1 million Sites: 3,374
Top 100k sites: 64
Top 10k Sites: 4
Trajectory: Decreasing in usage
SaaS: Yes
Scalability: low
TCO: low
Homestead is another website building platform like Wix and Weebly that although has a large number of total sites using the platform, has lost a considerable amount of market share in recent years. According to Builtwith it has almost half as many websites as it used to have in the past couple of years. It also has almost no market share among the top websites proving it has yet to scale effectively.
Tumblr:
Top 1 million Sites: 2,112
Top 100k sites: 433
Top 10k Sites: 116
Trajectory: Decreasing in usage
SaaS: Yes
Scalability: Low to Medium
TCO: Low
Although most people think of Tumblr as a blogging software, it is actually used to power many websites around the Internet. It can be attached to a domain and used as the CMS platform to power an independent website, and not just be a subdomain of Tumblr. It has decreased overall in usage but it does show some prominence among top websites as a very low cost blogging software option.
Serif WebPlus:
Top 1 million Sites: 1,271
Top 100k sites: 105
Top 10k Sites: 6
Trajectory: Increasing in usage
SaaS: No
Scalability: low
TCO: low
Serif Webplus is a downloadable software for $120 that can be used to create websites. Similar to Artisteer, it is a downloadable program that can be used to quickly create websites using their templates and website builder tools. It seems to be decreasing in overall usage and also has little to no usage among the top websites.
WebsiteX5:
Top 1 million Sites: 269
Top 100k sites: 25
Top 10k Sites: 2
Trajectory: Neutral
SaaS: No
Scalability: low
TCO: low to medium
WebsiteX5 is just like Serif Plus in that it has a downloadable software that can be used to create and build websites. It’s editions start at $20 but go as high as $200 making it one of the more expensive software products you can buy to build and design websites for the small business market. It has not shown much usage in the top websites and its overall usage has stayed neutral for some time now.
Web.com:
Top 1 million Sites: 1,743
Top 100k sites: 38
Top 10k Sites: 2
Trajectory: Decreasing in usage
SaaS: Yes
Scalability: low
TCO: low
Web.com is a software as a service platform that allows you to host and build websites similar to Wix, Weebly and Squarespace. It is a low cost option that is used by over a hundred thousand websites but has very low to no usage among the top websites. Web.com offers hosting, email, marketing, and maintenance for a low cost so for a small business looking for one company to do more than just one thing it could be a solid option.
Dot Net Nuke:
Top 1 million Sites: 4,796
Top 100k sites: 687
Top 10k Sites: 55
Trajectory: Decreasing in usage
SaaS: No
Scalability: Medium to high
TCO: high
Dot Net Nuke or the DNN platform is an open source ASP.NET platform that is used to build websites, mainly in the enterprise space as opposed to small business. It has the second most websites of any ASP.NET platform to Telerik Sitefinity according to Builtwith making it one of the more widely used ASP.NET platforms. It seems to be decreasing in overall website usage / popularity as ASP.NET seems to be losing traction to PHP based websites. DNN Software is now leading the Dot Net Nuke platform’s future and also sells other complimentary products to the open source CMS platform.
Adobe Business Catalyst:
Top 1 million Sites: 1,746
Top 100k sites: 101
Top 10k Sites: 4
Trajectory: Increasing in usage
SaaS: Yes
Scalability: low
TCO: low
Business Catalyst (BC) is an all-in-one business website and online marketing solution, built for web designers. It is a unified platform that doesn’t require back-end coding so that you can build brochure websites to online stores with little to no coding expertise. The value of Business Catalyst is that it has a suite of marketing tools built into the CMS at a low cost so that a small business can utilize a collection of tools rather than adding on new tools to something like WordPress. It seems to have strong overall usage but little to no usage among top websites.
Expression Engine:
Top 1 million Sites: 4,907
Top 100k sites: 676
Top 10k Sites: 76
Trajectory: Decreasing in usage
SaaS: No
Scalability: Medium
TCO: medium to high
Expression engine is built by Ellis Labs, maker of Codeigniter, and has an open source and an enterprise edition. It is a scalable platform that powers many major websites entirely or as pieces / components of websites. It is not quite as large as the three major CMS platforms, WordPress, Drupal, and Joomla, but still powers a substantial amount of websites.
vBulletin:
Top 1 million Sites: 10,227
Top 100k sites: 1,125
Top 10k Sites: 115
Trajectory: Increasing in usage
SaaS: No
Scalability: Medium to high
TCO: medium to high
vBulletin is an open source CMS platform mainly used for the development of Forum websites. It is considered one of the leading community software platforms available on the market. It was originally started in 2000, and has since been acquired by Internet Brands. It boasts a much smaller number of sites than the major CMS platforms but does power some notable business websites run by companies like EA Sports and Zynga.
Kentico:
Top 1 million Sites: 1,888
Top 100k sites: 409
Top 10k Sites: 47
Trajectory: Neutral
SaaS: No
Scalability: Medium to high
TCO: medium to high
Kentico is one of the only fully integrated ASP.NET CMS, E-commerce, and Online Marketing platforms that allows you to create websites, and fully optimize your digital customers’ experiences across multiple channels. It is a ASP .NET platform used by many major companies like Sony, Gap, and Starbucks to power some of their websites.
MediaWiki:
Top 1 million Sites: 1,169
Top 100k sites: 283
Top 10k Sites: 43
Trajectory: Decreasing in Usage
SaaS: No
Scalability: Medium
TCO: Medium
MediaWiki is a an open source PHP framework originally used for Wikipedia. It is a great platform for developing a wiki or website with useful information for customers or other uses. It is typically used by non profit organizations and does not have heavy enterprise business use.
Ghost:
Top 1 million Sites: 126
Top 100k sites: 25
Top 10k Sites: 7
Trajectory: Increasing in usage
SaaS: No
Scalability: Medium to high
TCO: high
Ghost is a light weight content management system meant for blogging. It has a free open source community edition and a pro paid hosted version for less technical users. It is growing in usage but still shows little signs of cracking into the larger website customer base.
Adobe CQ:
Top 1 million Sites: 1,347
Top 100k sites: 626
Top 10k Sites: 185
Trajectory: Increasing
SaaS: No
Scalability: Medium to high
TCO: high
Adobe CQ is now actually Adobe Experience Manager but there are still many websites on the legacy CQ platform. It was designed to allow business to manage content, marketing assets, and many other things all in one platform. It is certainly more of an enterprise platform powering a large percentage of top sites relative to its total usage.
iAPPS:
Top 1 million Sites: 1,570
Top 100k sites: 488
Top 10k Sites: 50
Trajectory: Neutral
SaaS: No
Scalability: medium to high
TCO: medium to high
Bridgeline Digital created a CMS platform called iAPPS to compliment their digital services offerings. The iAPPS platform is now a standalone platform that doesn’t require Bridgeline Digital services and powers many sites around the web. It is an enterprise platform that powers many mid to larger businesses.
Liferay:
Top 1 million Sites: 742
Top 100k sites: 272
Top 10k Sites: 84
Trajectory: Neutral
SaaS: No
Scalability: Medium to high
TCO: high
Liferay is an enterprise CMS platform used to build websites, portals, and intranets. It seems to have found a strong niche in the customer portal / intranet space but does also power some entire websites. It is an open source based platform built with Java but has an enterprise edition for many large customers such as Cisco and Toyota.
SiteCore:
Top 1 million Sites: 1,338
Top 100k sites: 522
Top 10k Sites: 77
Trajectory: Neutral
SaaS: No
Scalability: Medium to high
TCO: high
Sitecore is one of the leading enterprise CMS platforms powering many large businesses websites. Since 2001, they have provided a comprehensive platform rather than a system pieced together from acquired technologies. The platform is a combination of development tools, CMS capabilities, and marketing tools to provide a unified platform to growing your business online.
Adobe Experience Manager:
Top 1 million Sites: 778
Top 100k sites: 340
Top 10k Sites: 102
Trajectory: Neutral
SaaS: No
Scalability: Medium to high
TCO: medium to high
Adobe experience manager is a content management system within Experience Manager that gives you one place to create, manage and deliver digital experiences across websites, mobile sites and on-site screens to make them global in reach, yet personally relevant and engaging. It is an enterprise platform that powers large organizations such as Deloitte consulting group.
Ektron:
Top 1 million Sites: 1,080
Top 100k sites: 373
Top 10k Sites: 30
Trajectory: Decreasing in usage
SaaS: No
Scalability: medium
TCO: medium to high
Ektron is an enterprise CMS used by many larger companies. Many would consider it a legacy platform based on ASP.NET technology but it is still a widely used software among many larger business. It is a privately held software company co-founded by brothers William Rogers and Edward Rogers based in Nashua, New Hampshire.
Adobe Scene7:
Top 1 million Sites: 662
Top 100k sites: 325
Top 10k Sites: 99
Trajectory: Neutral
SaaS: No
Scalability: high
TCO: high
Adobe Scene 7 similar to Adobe CQ is now also Adobe Experience Manager but is an enterprise CMS platform used for larger companies to manage complex content assets such as product images and more. It is used to power some very complex websites with large amounts of digital assets.
WordPress VIP:
Top 1 million Sites: 371
Top 100k sites: 269
Top 10k Sites: 117
Trajectory: Increasing
SaaS: No
Scalability: high
TCO: high
WordPress VIP is a solution developed by Automattic to service enterprise level WordPress users. It is the leading WordPress solution for enterprises. Many large websites utilize WordPress VIP such as Tech Crunch, CNN, and Time.
The Top Small Business Platforms:
- WordPress
- Squarespace
- Wix
- Weebly
The Top Enterprise Platforms:
- Drupal
- WordPress / WordPress VIP
- Adobe Experience Manager
- Sitecore
- vBulletin
In conclusion I highly suggest you look into all major options regarding your CMS decision. Ultimately your CMS should power your website for at least two to three years, because re platforming or rebuilding your website is a very expensive process regardless of your business size and resources. The larger you are the bigger it will be and the smaller you are the less resources you will have to invest into it, so therefore choosing a platform that will work for your needs now and in the future is critical to building a successful online presence.
Major things to consider when choosing a CMS:
- The trajectory and future of the platform
- The developer community around it
- The cost of hiring developers / agencies
- The ability to customize the platform and your website
- The amount of maintenance required to maintain it
- The quality / amount of plugins or extensions to the core software
- How easy / hard it is to integrate third party apps into the software
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