WordPress is continuously growing in terms of not only its usage among all websites, but its usage among eCommerce, enterprise, and other types of websites more so than ever before. In fact, WooCommerce is now by far the most used eCommerce platform powering over 1 million websites today. According to Builtwith it is now used by over 50% of websites using a CMS, and by other studies is shown to have surpassed 25% of all website usage.
Many websites are now a combination of technologies like Magento and WordPress tied together. Fishpig, which integrated WordPress into Magento, was one of the most popular plugins available on the marketplace for Magento 1.x.
The fact of the matter is WordPress can be used to create incredibly complex content sites and also eCommerce sites. It can also be used for other more complex purposes with its ability to store and manage users.
WordPress also has a more robust API that allows it to be used for even more uses than ever before. The capabilities of WordPress are still in the early stages because the adoption among larger organizations is still slower compared to the lower end of the market. As larger organizations realize they can accomplish as much with WordPress as they can with almost any other CMS, more and more larger organizations will adopt it for ease of use and total cost of ownership benefits.
It seems that many businesses still assume WordPress is only useful for blogging purposes or small business type websites. However this could not be further from the truth. With advanced custom fields, custom page templates, custom post types, and other customizations you can turn WordPress into a very large website with a lot of complexity.
I think it will be interesting to see how WordPress evolves and is used by more businesses to power larger organizations websites in the coming years. More mainstream enterprise CMS platforms like Sitecore, Drupal, Kentico, Adobe AEM and more still have a lot of prevalence among larger organizations. However, I believe it is only a matter of time before more large organizations realize the cost of ownership, ease of use, flexibility and large community base of WordPress make it a better choice for more and more sites.
Here are some major reasons why larger organizations should consider WordPress:
- WordPress is scalable – It can be used for very complex sites that are not just simply a blog as long as you know how to customize it properly.
- WordPress is secure – The old myth that WordPress is not secure is no longer true, it is secure if you keep it up to date and don’t use bad plugins
- WordPress is cost effective – WordPress is far less expensive to develop on and maintain than other platforms
- WordPress has many plugins – The WordPress community is huge and has many plugins to extend its functionality
- WordPress is easy to use – Its very easy to manage content in WordPress and train others to use WordPress
- WordPress is easy to upgrade – WordPress is much easier to upgrade than other non SaaS CMS platforms
- WordPress has a huge community – WordPress has one of the largest communities of developers and users in the world
- WordPress is open source – You can get access to the WordPress code at no cost so you can use it to do whatever you want for free!
Please let me know your thoughts on WordPress and how you see it taping into the enterprise market as it continues to grow into market share.