’47 is a sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts, and incredible passion, the brothers grew their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style.
’47 was having trouble with their Shopify store brand appeal and how it was appealing to their customer base. They felt the current website and theme was not representing them well and they needed something new to demonstrate their product base. They wanted a design and Shopify agency that had experience working with large Shopify catalogs and product sets that work for all their sports categories.