BOSEbuild is a specialized division of Bose that focuses on products that offer a unique learning experience to kids. Their flagship product is the BOSEbuild Speaker Cube. A Bluetooth speaker that kids build and customize themselves, all while learning about how sound works through magnets and electromagnets. It’s a really fantastic product, and it was a pleasure to work with them to bring their Shopify site to life.
A major challenge with the BOSEbuild project is that their flagship product, the BOSEbuild Speaker Cube, is not meant to be a standard toy, but a mix between a toy and educational item. Their core market includes parents, but focuses on educators. To tell their story, we would need to appeal to a wide variety of people with very different goals: teachers, looking to educate their students; parents, looking to both educate and entertain their children; kids, who want to have a great time and make something cool.
