EndurElite by Nutrabio

Trellis developed custom features, including a “Theme Switcher” and pre-defined “theme” options within widgets, to maintain brand consistency and offer a seamless shopping experience across the NutraBio and EndurElite brands. This inventive approach allowed for a cohesive presence on a single Shopify instance, overcoming Shopify’s limitations regarding multi-brand management. The “Theme Switcher” especially stood out as a pioneering solution, ensuring that navigating between shared pages did not disrupt the thematic experience, a common issue when hosting multiple brands on one platform.

Utilizing third-party apps like Matrixify for data migration and Klevu for brand-specific search results, Trellis tailored the Shopify site to meet NutraBio’s complex needs. These integrations facilitated the smooth transition of EndurElite onto the nutrabio.com website, ensuring that product searches and customer interactions remained brand-appropriate. This level of customization was critical in creating distinct but integrated brand experiences within a unified store architecture.