Francesca's

With a growing demand for more dynamic eCommerce functionality, the company needed a scalable platform to streamline operations and deliver a seamless customer experience. BigCommerce was selected due to its powerful blend of SaaS and open-source features, making it an ideal choice for a brand like Francesca’s, which demanded flexibility and scalability.

To meet the specific needs of Francesca’s, Trellis developed a custom solution that included several key features:

– Custom Product Categorization: To handle the vast array of products, Trellis created an intricate product categorization system. This not only streamlined Francesca’s internal operations but also enhanced the customer shopping experience, allowing them to easily find clothing, accessories, and gifts.

– Promotions and Discounts: Since Francesca’s required complex coupon codes and discounting capabilities, Trellis integrated a custom solution for advanced promotions to manage various discounts and offers.

– Checkout Optimization: The checkout process was tailored to ensure it was both user-friendly and efficient, supporting Francesca’s diverse customer base.

Technology and Integration

Together, we successfully integrated several third-party applications to meet Francesca’s specific requirements, such as Pivotree Connector for seamless data management, Oracle CE for customer engagement tools, and more.

Design & User Experience

Trellis worked closely with Francesca’s to ensure the design reflected their unique brand. The final result is an online store that combines artistic visuals with an intuitive, seamless shopping experience. Key elements such as mobile-first design, clear navigation, and a streamlined checkout process ensure a delightful user journey. The design of the site also incorporated the brand’s signature style, with bold visuals and curated product pages that align with Francesca’s commitment to bringing joy and style to every woman.

Results:

After months of planning, designing, and implementing, Francesca’s relaunched their new eCommerce site with BigCommerce. The results were immediate:

– Enhanced Customer Engagement: The promotions system helped engage customers more effectively, increasing both online and in-store sales.

– Scalable Infrastructure: The new solution has been able to scale with Francesca’s growing needs, making it easier to manage complex integrations and accommodate future growth.

This partnership between Trellis and Francesca’s has led to a sophisticated eCommerce solution that empowers the brand to continue growing and innovating. By leveraging BigCommerce’s flexibility and Trellis’s expertise in custom development and integrations, Francesca’s now has a robust platform that not only meets the needs of today but can also evolve with the business in the future.