The Johnny Cupcakes homepage now acts as a marquee for the various facets of the Johnny Cupcakes brand, from speaking engagements to custom merchandising, and of course highlighted products. This allows visitors to know at first glance just what Johnny Cupcakes has on offer.
With a refreshed shopping experience, customers are able to find products fast, thanks to a readily-accessible set of filters. These filters take place of large splash images which previously dominated the upper portion of collection pages on the Johnny Cupcakes Shop. Those splash images kept product “below the fold” and so this was a major improvement to product visibility. Making these changes brought a refreshing, yet familiar experience to the Johnny Cupcakes website leading into 2017.
The newest web design for Johnny Cupcakes draws inspiration from an eclectic mix of sources that are all dear to the hearts of their most loyal fans: startup brands, online documentaries, independent bands, and artists.