CASE STUDY
MADE BY NACHO
Trellis worked with the Bobby Flay team to migrate Made By Nacho to Shopify Plus.
Project Brief
The only thing bigger than a celebrity chef is a celebrity pet. With Bobby Flay’s idea to create a healthier cat food formula named after his beloved sidekick Nacho, we created a digital experience that captured Nacho’s mischievous spirit as a culinary connoisseur and Bobby’s sous-chef, as well as educating the world on the exceptional quality of this cat-crafted cat food.
Bobby and Nacho Flay needed an agency partner who has been there before. Trellis guided the Flay family through eCommerce strategy consulting and road mapping to create a realistic and effective go-to-market launch strategy.
Shopify
Design
Development
Integrations
Strategy
Results
Trellis developed a highly customized Shopify experience for Made By Nacho to encapsulate the brand that was so unique. We developed interactivity and subscription to entice customers to buy and stay loyal to the brand.
Made By Nacho is already selling high volume in their first few months and is now poised to grow into a leading pet food brand in the years to come.
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