Made By Nacho

The only thing bigger than a celebrity chef is a celebrity pet. With Bobby Flay’s idea to create a healthier cat food formula named after his beloved sidekick Nacho, we created a digital experience that captured Nacho’s mischievous spirit as a culinary connoisseur and Bobby’s sous-chef, as well as educating the world on the exceptional quality of this cat-crafted cat food.

Bobby and Nacho Flay needed an agency partner who has been there before. Trellis guided the Flay family through eCommerce strategy consulting and road mapping to create a realistic and effective go-to-market launch strategy.