Newbury Comics
Shopify
- Design
- Development
- Strategy
Results
We had a blast working with the Newbury Comics team. Their new site is a more modern face for the brand and gives their customers an online shopping experience that’s pretty darn close to browsing the brick-and-mortar store.
We developed recommendation engines to invite shoppers into product categories that they might not have otherwise explored. This functionality can guide someone from the collectible toys section all the way into the store’s extensive vinyl collection.
Extensive filtering also helps shoppers explore the site on their own. The filtering architecture was key to creating a fun and easy user experience. Using the app Nextopia, the search and filtering functionality includes numerous fields (both frontend-facing and backend-facing), shipping information, care instructions for the apparel, logistics, taxes, promotions, etc.
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