Tapestry Girls is a modern home goods store, with a focus on the college-age female market, which began focused on decorations for dorm rooms. Tapestry Girls rose to a moderate level of sales success with a simple Shopify store, but as the business grew it was time to upgrade the site and the brand altogether. Their product lines were high quality and fashion sensible, but the overall brand left much to be desired.
Tapestry Girls worked with the Trellis creative team to do complete brand rediscovery to better understand company goals, products, and their customers to create a style guide that better matched their products and mission to scale. Our team retrofitted a new design that is better equipped to cater to their tasteful clientele. Similarly, our designers created a new logo that is memorable, modern, and more in line with the brand itself.
Before & After pictures are below!