THE BLACK DOG

What was once just a small dining establishment now includes a full-fledged merchandising brand, featuring clothing and accessories for men, women, children, and of course, dogs! The Black Dog’s products were once exclusive to visitors of Martha’s Vineyard, but they’re now available online and at dozens of retail stores spread across Massachusetts.

The Black Dog was a joint-venture between ourselves and our friends at Jackrabbit Design. Jackrabbit handled the design, while we developed the robust back end of the website. The Black Dog sells a wide array of products and their old shop had become cumbersome and difficult to navigate.

We were able to restructure their navigation, making it easier for their customers to browse the shop. Alongside this change we also made their products easier to manage by leveraging the power and flexibility of Shopify’s “automated collections.” This allows The Black Dog to simply tag their products and Shopify will automatically sort them into their appropriate categories.