Trellis and Frank Collective worked to launch freshly designed online stores for the United States, Canada, EU, and UK markets. Not only did the teams update the design and flow of the site, but new product descriptions, blogs, thought leadership, and case studies were also added to complete the content structure. Developmental components like live chat, account management, sticky header, email subscription, and sitewide search were added by Trellis to further improve on the Shopify theme.
Trellis also ensured that all third-party integrations and technologies like Sezzle, Privy, Taxhero, Shiphero, and accessiBe were fully functional. The updated functionalities added to the site allow for an enhanced browsing experience which in turn encourages higher conversion. The Tina Davies story is now easily digestible and relatable permitting the brand to scale and grow as it should have been doing all along.