Content & Media
Storytelling in the Digital World
Creativity in a changing landscape
A clear content strategy helps create a roadmap across multiple mediums and channels. It also helps you identify your target audiences and learn what is needed to keep them engaged along the consumer journey. This process typically includes: Media/Content Audit, Brand Platform Analysis, Content Mapping, Content Production Planning, Campaign Specific Brand Strategy Briefs, Social Marketing Strategy, & Creative Direction.
With a strong strategy and thorough understanding of your brand, we can move into the content production stage. Our production team is made up of internal creatives and vetted content creators to ensure quality and consistency in all deliverables. This process typically includes: Marketing Asset Production, Copywriting, Content Writing, Photography, Video Production, Micro Animations, & 2D/3D Rendering.
The first step in our content and media process is to understand your current brand, strategy, and content library. This step typically involves an audit of existing strategy, content planning, and visual identity, analysis of competitors, and market research.
In this stage, we focus primarily on defining the goals, intentions, and preferences of your end user. Next, we look for areas of improvement, identify gaps in content planning, and plan for any assets needed in the future. This step ensures that all stakeholders and collaborators are in alignment on strategy and plans for implementation.
After the strategy is approved, our team works together to develop assets and explore a variety of creative approaches to meet your strategic goals.
La Quercia Cured Meats
In the late summer of 2021, we sought out Trellis to redesign our Shopify store with a limited budget and very tight timeline to maximize revenue during our Q4 key selling period. Their design and development team, through their GrowthSpark process infrastructure, empowered us to launch a best-in-category brand experience two weeks early from the initial project timeline to maximize sales during this critical selling period. From the launch in mid-October through the end of the year revenue doubled year over, AOV increased nearly 10% and organic traffic increased 63%. The project process and results have exceeded all of our benchmarks and we couldn’t be more optimistic about the opportunity to grow this channel.
Rob Sheard, eCommerce & Brand Manager