And we are back with another episode of The Hard Truth About B2B eCommerce podcast. Mark Sutherland, eCommerce director at Stone Group demonstrates his vast knowledge of B2B eCommerce alongside hosts of the podcast. Mark has expertise in digital strategy & delivery, new product launch & development, contract negotiations, Matrix Leadership across multi-nationals, and digital campaign development & management.
Timothy and Isaiah talk with guest Mark Sutherland who has decades of experience in digital and eCommerce on both the client and agency side. He has been in both B2C and B2B eCommerce for small and large companies that have scaled internationally. We hear first hand how he brought a B2B eCommerce business to 8 figures that were previously struggling before he joined. He knows what it takes to scale internationally and how to scale a B2B eCommerce into the tens of millions of dollars.
Episode 12 featured Nessim Btesh explaining how he grew his Panama-based family B2B business to 100% digital sales in one year! He also answers some of the most pressing questions concerning the B2B industry.
Episode 13- Scaling B2B eCommerce International With Mark Sutherland At Transformation Digital
In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Mark Sutherland, eCommerce director at Stone Group to answer these questions:
- Why are people so afraid to start a digital transformation?
- Discuss Salesforce integration? How is the team responding?
- What do you need to consider beyond language & currency in a B2B context?
- What is the biggest challenge eCommerce players will face in the coming decade?
- How does B2B differ from what we know about B2C?
- B2B lessons learned from B2C
This podcast’s origin story
Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.
This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!
We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.
B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.
The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions. Take a listen for yourself and let us know what you think!
We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.