Episode 14: The Evolution Of B2B eCommerce And Where Were Heading With Justin Finnegan of Conexiom
Episode 14: The Evolution Of B2B eCommerce And Where Were Heading With Justin Finnegan of Conexiom
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And we are back with another episode of The Hard Truth About B2B eCommerce podcast. Justin Finnegan, EVP Services for Conexiom joins the show to discuss why B2B eCommerce is now a critical requirement to be competitive and that relationships with customers are no longer enough. Justin has built three leading digital agencies including most recently, Gorilla Group, one of the largest B2B eCommerce providers in the world.

Justin Finnegan has been in B2B eCommerce since its inception in the late 90s and early 2000s and is now at a product company helping automate offline B2B orders, Conexiom. In this episode, we discuss many topics such as the evolution of B2B eCommerce, why companies struggle with it, why it’s so important, and what agencies can do better to support b2b companies with eCommerce.

Episode 13 featured Mark Sutherland demonstrating his vast knowledge of B2B eCommerce alongside hosts of the podcast.

Episode 14- The Evolution Of B2B eCommerce And Where Were Heading With Justin Finnegan of Conexiom

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Justin Finnegan, EVP Services for Conexiom to discuss these topics:

  • Evolution of B2B eCommerce
  • Where do you see agencies failing in B2B eCommerce?
  • What do you think it takes to scale B2B eCommerce to be a larger percentage or orders
  • And what are the differences in B2B Ecommerce, from what we all know as B2C retail Ecommerce?
  • What is the biggest challenge eCommerce players will face in the coming decade?
  • How does B2B differ from what we know about B2C?
  • B2B lessons learned from B2C

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple PodcastsSpotifyGoogle Podcasts, StitcherTuneInOvercastPocket CastCastroCastboxPodchaserPodcast AddictDeezerListen Notes, and RSS Feed.

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