Episode 16: Real Time Delivery & B2B eCommerce Expectations With Richard Keller From 1800 Battery

Our podcast series continues with another episode of The Hard Truth About B2B eCommerce podcast featuring Richard Keller, Chairman at 1-800-Battery. Richard is also currently the founder of MarketRing a unique Headless GeoLocation OmniChannel/Delivery and traditional shipping Platform called MarketRing in which you can see in action at 1-800-Battery. This supports any Business Model, adds Pickup and Delivery, Labor Services such as Install/Repair/Roadside and integrates all the value points in a product or service chain. This unifies digital marketing for a brand, a retailer without competing or conflicting with each other. This is the future of E-Commerce.

In this episode, we speak with Richard Keller about how real-time delivery and real-time information such as pricing and availability in B2b eCommerce is critical to growing your business.  Richard Keller has been in the technology space for over two decades building many different applications in the B2B industry. He has spent many years in the ERP business and worked with all sorts of B2B companies such as manufacturers and distributors. His most recent venture is an eCommerce marketplace technology he is using to build marketplaces like 1800 Battery where you can get real-time delivery and logistics of any battery from many providers.nelist at the upcoming B2B Next.

Episode 15 featured Lori Mcdonald to discuss why you need a mindset of constant improvement and agile project management to scale your B2B eCommerce business.

Episode 16- Real Time Delivery & B2B eCommerce Expectations With Richard Keller From 1800 Battery

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Richard Keller, Chairman at 1-800-Battery. to answer these questions:

• What are you seeing in terms of eCommerce in the manufacturing and distributors markets?
• What is your new platform and why didn’t you use something like Insite, Magento, or another platform out there?
• What do you think is failing in B2B eCommerce and why are company not doing a good job with eCommerce around delivery and expectations?
• And what are the differences in B2B Ecommerce, from what we all know as B2C retail Ecommerce?
• What do you see defining the companies that succeed versus the ones that fail with B2B eCommerce?
• What is the biggest challenge eCommerce players will face in the coming decade?

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.