The Hard Truth About B2B eCommerce – The B2B eCommerce Landscape With Mark Brohan From Digital Commerce 360

And we are back with another episode of The Hard Truth About B2B eCommerce podcast. In this week’s episode, Mark Brohan, Vice President, B2B and Market Research Development at Digital Commerce 360 joins the show to give the lay of the land on B2B eCommerce. Digital Commerce 360 is a leading media and research organization that delivers news and competitive data across e-retailing, B2B eCommerce, and digital healthcare. With over 20 years of experience in eCommerce reporting, their award-winning editorial and research staff are experts in digital strategies and publish a wide range of products including reports and newsletters, Internet Retailer® magazine, webinars, and data on thousands of global eCommerce companies.

Mark is welcomed on to this week’s episode to discuss his work specific to the B2B industry. Mark Brohan is a master of research and is the leading researcher in B2B eCommerce. If you want to know what’s going on in B2B eCommerce you need to know Mark Brohan and his research at Digital Commerce 360. We discuss all the latest trends going on in B2B eCommerce, where the market is heading, and what you can do to stay ahead of the curve. Mark believes we are at a similar point in B2B as retail was a decade-plus ago when eCommerce was first starting to disrupt retail.

Episode 7 of the podcast discussed the interesting challenges of international B2B eCommerce and why Loan Laux, CEO/ Founder of Outgrow has chosen a unique platform Reaction Commerce to work in B2B eCommerce.

Episode 8- The B2B eCommerce Landscape With Mark Brohan From Digital Commerce 360

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Mark Brohan, Vice President, B2B and Market Research Development at Digital Commerce 360 to discuss:

• Best technologies for B2B eCommerce – Unilog, Magento, Insite, Hybris, Apruve
• The potential for B2B eCommerce is REAL
• How do B2B players separate themselves from the competition?
• How can companies become better at “digitizing” their operations?
• B2B lessons learned from B2C
• The decade’s biggest B2B challenge

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.