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One of the greatest benefits of choosing Shopify for your eCommerce platform is tied to the massive Shopify ecosystem. There are quite literally thousands of Shopify apps and add-ons that can improve the user experience for customers browsing your site. One of the major criticisms of Shopify is the lack of inherent functionality on the platform. However, this flaw is quickly quelled after one search on the Shopify App Store. If your basic Shopify theme or package does not meet all of your business’ needs, there is probably an app that can bring you there. Some apps are more easily integrated than others, and some may require another level of customization to accomplish your goals. However, working with an app is much more cost-effective and efficient than custom-building everything from scratch.

After nearly a decade of building some of the best Shopify sites on the planet, here are some of our favorite apps that we integrate into our projects frequently. Fortunately enough, we have partnered with a bunch of these app technologies to streamline the integration process and ensure our customers are receiving the best products and services possible.


Klaviyo is a marketing automation platform focused on email and designed for eCommerce. They store all of your customer data, then allow you to build experiences across email and owned channels and measure the results in revenue — not just opens or clicks. Their features include A/B testing tools, segmentation, and a responsive drag and drop email creator.

klaviyo marketing tool email targeting ecommerce ab testing audience


Yotpo is a user-generated content (UGC) marketing platform. Their enterprise technology and integrated solution allow marketers to gather, curate, organize and respond to all kinds of user content from a single sourcepaltform.

They leverage content throughout the buyer’s journey which increases brand awareness and sales. The combination of technology, integrations, and partnerships with Facebook, Google, and Shopify makes it easy for users to operate and manage the application.

Yotpo’s robust platform is designed explicitly for eCommerce stores and scalable to any size online businesses. They have added functionalities for Reviews & Ratings, SMS Marketing, Loyalty & Referrals, and of course UGC.

yotpo rewards and reviews systems ecommerce online spending loyalty referrals


In case you have maxed out Shopify’s CSV import/export capabilities, Excelify makes data migration easy. Some of the main steps and functionalities include exporting Shopify data, bulk editing that data, importing data into Shopify, review import results file, and repeat your bulk order updates. We have used this tool on some of our recent projects including RabbleWines, Nest New York, and So Delicious.

Excelify app gives you great control over your store data

  1. Migrate from your old platform.
  2. Feed data to your store from any of your data sources, fit into our Excel or CSV template.
  3. Update your existing store data by individual fields, without having to re-import everything.
  4. Copy your data to your other stores with just one Excel or zip file.
  5. Export your data to other marketplaces like Google Shopping or Amazon.
  6. Schedule and auto-repeat imports or exports.
  7. Backup your whole shop.

Tone SMS Cart Recovery

Tone (previously SaveMySales) helps your Shopify store capture more revenue with AI-enhanced, human text message conversations. The SMS marketing platform gives you the power to run two-way conversations at scale. With Tone, you get a team of real people who text people who abandon their checkout. By engaging and educating via text, you are able to convert sales that otherwise would be lost. Their app integrates with other platforms like Kustomer, Klaviyo, Zendesk, Gorgias, Recharge, and Flow.

tone sms recovery


Gorgias is a help desk (help center or customer support) for Ecommerce stores that allows your customer service team to manage all of your support, customer service in one place. Top Shopify stores use Gorgias to reduce ticket first response time and increase the efficiency of their customer support teams. Gorgias helps independent Ecommerce brands turn their support center into a profit center. By centralizing customer interactions and automating responses to repetitive questions, your support agents will become sales associates who spend more time on meaningful, profitable interactions with customers.

gorgias-logo powers reward programs for 40,000 merchants across the globe, making it the most popular ecommerce rewards platform in the world. Create a mobile-friendly program that is equally engaging, fun, and motivating by rewarding your customers with points, VIP status, and referral bonuses. Launch a points, referral, and VIP program all on one platform with the help of the world’s largest reward program provider.

A Smile loyalty program gives your customers access to exclusive perks, attractive discounts, and a fun way to engage with your brand every time they log in to your store.

Loyalty points program

  • Earn points for actions like creating a customer account, placing an order, celebrating birthdays, or leaving reviews
  • Create urgency with bonus points & points expiry campaigns
  • Save abandoned carts & invite customers back with points reminders
  • Customers can redeem points for coupon codes or free gifts at checkout

Referral program

  • Create social proof with word-of-mouth marketing
  • Encourage customers to refer a friend using personalized referral links through pop ups and emails
  • Easily monitor referral traffic and sales with in-app analytics

VIP program

  • Strengthen customer retention with VIP statuses and perks
  • Upsell customers to progress towards VIP tiers reviews rewards systems track points customer loyalty clv

Searchspring (merged with Nextopia)

These two search titans gave recently merged with the mission to power exceptional online shopping experiences, and bringing both teams and solutions together means faster product innovation, enhanced resources, and even better customer service. With a combined 32 years of experience, Searchspring and Nextopia have successfully worked in competition to advance the technology that is available to marketers and merchandisers. By combining these brands, they are finally able to provide our community with faster product innovation, access to educational and best-practice resources refined through decades of experience, and the backing of a powerful customer success organization.

The newly designed search platform allows Shopify users to:

  • Merchandise your collection pages and search results
  • Display more accurate search results
  • Categorize sort and filter options for your shoppers
  • Access reporting and insights
searchspring logo search ecommerce filtered data


Privy’s suite of conversion, email marketing, & SMS tools, including exit-intent driven popups & banners, help you grow your email list from your Shopify store. All without coding or development skills needed. Their feature list is extensive, ranging from pop up tools, cart savers, free shipping bars, wheel spin promotions, and so much more. Check out the full list here.

privy logo black


Zaius is designed to maximize CLTV through a cloud-based B2C marketing platform which combines marketing automation, customer relationship management (CRM), and analytics. The software is designed for retail and eCommerce brands.

Zaius resolves all customer interactions, across multiple devices and channels, into a single view. The customer profile displays contact information, browsing behavior, purchases, locations, demographic data, average order value, lifetime value, and more in a single page. Customers are automatically and dynamically segmented by lifecycle stage, based on their interactions and shopping behavior, allowing automated campaigns to respond to customers in real-time. Automated browse abandonment, cart abandonment, and flash sale campaigns can also be setup, utilizing behaviorally-triggered messaging. Zaius aims to help marketers understand which campaigns are driving a number of customer-centric metrics, such as first purchases, repeat purchases, average order values, and customer loyalty.

zaius logo


Returnly is the only return solution that lets customers get the right item before returning the wrong one. Customers making a return are able to instantly exchange or shop again for something new. They pay for the order on behalf of your customers, so items ship right away. This means customers will never have to wait for the product they paid for, and their items will always be in stock — guaranteed. Returnly puts returns on autopilot, helps you retina more customers, and optimizes the return journey through tracking and analytics.


Bold Apps

BoldCommerce serves as one of Shopify’s primary and premier app developers. their team has created over 17 of the most popular and useful commerce applications across the Shopify ecosystem. Their most popular three apps include Bold subscriptions, Bold Upsell, and Bold product options. Each app serves a different purpose, but they are all designed with the same goal in mind: eCommerce store optimization. Their full suite of proven apps help you grow your online store – all backed by industry-leading support. More than 90,000 merchants are using their systems. Tap into their apps and APIs to maximize your online presence quickly and easily.


Recharge makes running subscription service models easy and efficient. The recharge subscriptions portal allows users to quickly enable subscription offers, increase lifetime value & customer engagement, reduce customer churn, build custom workflows, and measure performance to optimize your business. Thousands of subscription businesses have been started in recent years, making it one of the fastest-growing categories in commerce. Recharge makes recurring revenue as straightforward as it could be. If a subscription-based model intrigues you, this app is a great place to start your research. The recharge system allows for both the customer and merchant to view, edit, and modify their subscription orders in an easily navigable portal system.

recharge subscription logo


Nosto is a market-leading, complete personalization solution that allows marketers and e-commerce professionals to deliver personalized shopping experiences to their customers, at every touch point, across any device. Nosot is the most widely used personalization platform across the Shopify ecosystem. They incorporate an Artificial Intelligence Engine into their data analysis in order to best serve their customers. Using patented Machine Learning algorithms and advanced statistical techniques, the engine is able to predict – and automatically deliver – the most relevant experiences in real-time to increase customer engagement and maximize your revenue potential. Data is more powerful than ever before, and Nosto knows how to use it effectively for your brand.


  • Onsite Product Recommendations
  • Onsite Content Personalization
  • Segmentation & Insights
  • A/B Testing & Optimization
  • Onsite Pop-ups
  • Personalized Emails
  • Facebook & Instagram Ads
  • In-Store Personalization
  • Mobile App Personalization

Back in Stock

Back in Stock is a customer alert program that makes it easy for users to sign up for a Back in Stock alert (Email or SMS Text Message). When you restock products, waiting customers are then alerted instantly to bring them back to your store and complete the purchase. This not only reduces check out cart friction but allows you to register and collect personal data such as email or phone number to follow up with campaign messaging later down the line. In the past, we’ve talked about how powerful follow-up marketing can be, and this is a perfect example of how to put it into practice. This app is a simple add-on that can result in thousands of conversions that would have previously been missed. Many brands use this service when running special sales or when there are exclusive drops. Many supply chains have been adversely affected by COVID-19, but stores that have this feature can easily let their customers know when their desired products become available.

back in stock shopify app

Rewind Backups

Rewind is the leading provider of cloud backups for SaaS applications that helps businesses back up and restore their cloud data. Rewind provides solutions that are pivotal to the growth and utility of the cloud that supports the backbone of the way millions of businesses work and store their data. Rewind is the easiest way to backup your Shopify store and undo unwanted changes. Get peace of mind knowing that your most important store data is automatically backed up by Shopify’s top-rated backup app.

Rewind backs up more item types than any other solution. This includes:

  • Products and Product Images
  • Customers
  • Orders, Collections
  • Blogs and Blog Posts
  • Pages
  • Themes and Theme Files
  • Menu Navigation
  • Store Policies
  • Locations
  • Shipping Zones
  • Gift Cards
  • Customer Saved Searches
  • Metadata (for Enterprise plans).
remind backups logo

Speed is the name of the game in eCommerce. Image Optimizer helps reduce the file size of your store’s images using a technique known as “image compression”. By removing unneeded data the images look almost identical to their original but take less time to download. Google loves fast websites and so will your customers. Image Optimizer offers intuitive ways to optimize your images for SEO (Search Engine Optimization). By renaming your images and ALT tags to describe the product they represent, you’ll help search engines categorize your images more effectively. Speed up your site by exploring this Shopify app.


Cross-sell is a Shopify app that shows personalized recommendations or related items alongside each product on your store. Cross-sells will encourage customers to add more items to their cart, increasing your AOV (average order value) and your profits. Amazon does an awesome job at cross-promoting and upselling products to their customers. This app allows your store to offer similar functionality increasing your AOV.

cross sell add to cart

With the option to choose products manually, or based on sales history, orders and collections, Cross Sell gives you more control than any other app when it comes to choosing which products you want to show as cross sell or upsells. The add-to-cart upsell funnel allows even more products to be displayed when a user adds an item into their cart.

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