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CASE STUDY

FOCO

Project Brief

In business since 1998, FOCO is a family-run company managed by father-son team Michael and Alex Lewis. Recently, the family’s focus had been on acquiring FOCO’s sister company, Sports Fan Island. Both sites cater to sports fans, and offer different product sets. Foco felt it was time to get their digital presence to the next level with a new eCommerce site and partner to help them achieve this.

Foco had a site that was difficult to manage. Foco was struggling to get the site to be optimized and work as well as they were hoping. They needed a site that could scale and meet their growth needs that was also affordable and a reasonable total cost of ownership. They had a fairly large catalog and were struggling to get a good conversion rate on their site. They needed an agency to redesign the site to improve conversions and ensure effective page load times.

Platforms

Platforms

Shopify

Services

Services

Design

Development

Integrations

Marketing

Strategy

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Results

With a deep background in both website development and visual arts, Alex presented Trellis with highly-developed technical requirements and a strong creative direction for the site from the very beginning.

The site scope included many third-party app integrations that would work well with Shopify. Trellis leveraged their Habitat theme framework to ensure the site was built for maximum scalability. One of the most important criteria was for search and filtering capabilities beyond Shopify’s native functionality to ensure FOCO’s extensive product catalog would be easy for customers to explore and search.

To address this, we integrated Algolia to provide the real-time search, search filtering, advanced search analytics, product collection filtering, and recommended products management that FOCO needed. Trellis launched the Foco site late 2018 and is now helping Foco continue to optimize and improve the site with new features and other types of improvements.
FOCO.com launched with more than 10,000 products, and will continue to add more weekly to eventually reach up to 50,000 SKUs.

Whether a fan is looking for slippers from their favorite NHL team, a build-it-yourself stadium replica, or that coveted bobblehead of your star player, the new FOCO.com makes it easy for fans to find exactly what they’re looking for.

View Project

"Trellis has worked with us over the past several years to get up and running on Shopify Plus in order to ensure we have the right infrastructure to grow our online business. We have continued to rely on Trellis to help with all things eCommerce to grow our online business. They have become a critical partner for us to grow and scale our website as we continue to expand internationally. I highly recommend Trellis as an honest eCommerce digital solution partner for any of your eCommerce needs."

- Alexander Lewis

Global VP of Technology

Foco
Foco

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