With a deep background in both website development and visual arts, Alex presented Trellis with highly-developed technical requirements and a strong creative direction for the site from the very beginning.
The site scope included many third-party app integrations that would work well with Shopify. Trellis leveraged their Habitat theme framework to ensure the site was built for maximum scalability. One of the most important criteria was for search and filtering capabilities beyond Shopify’s native functionality to ensure FOCO’s extensive product catalog would be easy for customers to explore and search.
To address this, we integrated Algolia to provide the real-time search, search filtering, advanced search analytics, product collection filtering, and recommended products management that FOCO needed. Trellis launched the Foco site late 2018 and is now helping Foco continue to optimize and improve the site with new features and other types of improvements.
FOCO.com launched with more than 10,000 products, and will continue to add more weekly to eventually reach up to 50,000 SKUs.
Whether a fan is looking for slippers from their favorite NHL team, a build-it-yourself stadium replica, or that coveted bobblehead of your star player, the new FOCO.com makes it easy for fans to find exactly what they’re looking for.