7 Ways to Put a Personal Spin on eCommerce

When creating your very own online store, it makes sense to want to infuse personality into it—but how? Here are seven effective ways to put a personal spin on e-commerce.

Intertwine it with a blog.

Perhaps the most straightforward and effective way to make your online store more personal is by incorporating it into your blog or vice versa. There’s no better way to give shoppers an insight into your personal life than by publishing posts about your life and much, much more.
Not only will a blog make your store feel more complete, it’ll also provide you with an opportunity to give customers an insight into the “behind-the-scenes” of your processes. Consider giving readers special deals, tips, and tricks for their loyalty and commitment to your brand, too.

Implement effective branding.

Talking of brands, your branding can easily have a personal spin—think of what best conveys you, and incorporate that into your branding. Even if the name of your store involves your own name somehow, it’s important to express a personal side.
Be sure your brand translates throughout every platform your online store exists on, too. Desktop and mobile are equally important for the store itself, but ensure your social media profiles also incorporate your branding.

Offer something totally unique.

If your unique selling point is a product or products that cannot be found or replicated anywhere else, it’ll be one of the most effective methods of putting a personal spin on e-commerce.
Your success will be a result of your own thinking, creating something entirely new and unique that’ll effectively draw in customers. Your individuality should be your main selling point in order to promise exponential growth and success.

Infuse your own interests into your products.

In selling entirely new and unique products, you’ll be able to incorporate your own interests into said products, effectively giving customers an insight into your very own interests and personality.
Think about your hobbies and what interests you the most, and then try to put that into what you’re selling. When you can relate to the products on your store, you’ll find that you’ll be much more motivated to sell them.

Interact with customers.

If you make an effort to communicate and interact with your customers, they’ll see you as more trustworthy and will, therefore, be more likely to stick with your store and become regulars.
Of course, by communicating with your customers you’ll be showcasing a more personal side to e-commerce—having a voice and regularly interacting with those buying from your store is often highly appreciated.

Employ social media.

Setting up social media accounts will allow you to personally talk to audiences and your target demographic, associating your voice with your brand in order to make it much more personal.
Twitter is arguably the most popular and accessible network to embrace as an online store, but Facebook, Instagram, and Snapchat are also great options. Be sure to observe changes in content marketing, too—video and interactive content are the most successful in engaging potential customers.

Ask friends and family to help out.

Making your online store a family-run or friend-run business will certainly make for a more personal, curated experience—things will arguably be a lot smoother and more enjoyable should you have familiar faces around you working on your business too.
Ask those close to you if they’re willing to help out with operations, and you’ll find that you have yourself a team of close-knit, friendly and familiar people who will continue to support your venture with no qualms or conditions.
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In order to build a great personal store you first need a platform. I highly recommend checking out Shopify, BigCommerce, and Magento. Shopify is great for beginners and has been selected as the best SMB eCommerce solution by other sources as well.
About the Author
Katherine Jarvis is a blogger-turned-entrepreneur, incorporating a store into her blog three years ago and not looking back since. Understanding the crucial link between personality and retail, she now assists others in yielding that link for themselves and effectively breaking through in the e-commerce/blogger market.