Mark Brohan is the ultimate B2B eCommerce researcher and Vice President, B2B and Market Research Development at Digital Commerce 360. He has done more research to quantify the industry than anyone else in the world. We are lucky to have him back on the podcast to discuss his latest finding on the industry and all that has changed after one year of Coronavirus. In Mark’s first appearance, we discussed all the latest trends going on in B2B eCommerce, where the market is heading, and what you can do to stay ahead of the curve.
Season 2 has been insightfully valuable and we are extremely grateful to all of our listeners for continuing to support the podcast. After just 40 episodes, The Hard Truth has quickly risen to be the world’s #1 B2B eCommerce podcast and we have no plans of slowing down anytime soon.
Episode 40- The B2B eCommerce Market In 2021 With Mark Brohan From Digital Commerce 360
In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Vice President, B2B and Market Research Development at Digital Commerce 360, Mark Brohan to discuss:
- Changes in B2B ecommerce since the onset of COVID-19
- Best Practices for B2B manufactuers and distrubtors
- What is to come in the B2B space
- Sifting through the confusion of B2B eCommerce
- What has worked and what hasnt over the past year
This podcast’s origin story
Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.
This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!
We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.
B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.
The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions. Take a listen for yourself and let us know what you think!
We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.