Episode 51: Fixing Unauthorized Reseller Problems With Joe Kovacs CEO of Brand Gaurde

The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming Joe Kovacs, CEO of Brand Gaurde onto the show to discuss eCommerce about distribution, pricing, and brand reputation.

Joe Kovacs has found a niche in which many unwarranted sellers are destroying brand loyalty and brand reputations on marketplaces. He founded, Brand Guarde, which has dedicated the last 3 years to helping companies of all sizes successfully regain control of their distribution and presence on marketplaces like Amazon. We talk about how brands can take control of their distribution, pricing, and processes to reduce bad actors that may harm their pricing models and brand reputation.

Episode 51: Fixing Unauthorized Reseller Problems With Joe Kovacs CEO of Brand Gaurde

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Joe Kovacs, CEO of Brand Gaurde onto the show to discuss:

• How can we manage legal costs while running an eCommerce business 
• Differences between each of the major selling channels: Amazon, Walmart, etc.
• Retail VS eCommerce, and the interactivity between the two
• Global selling across different channels and how to hyper focus on your customers
• Reseller strategies to control entire sales funnel
• Handling unauthorized retailers and authorized retailers in eCommerce 

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.