Episode 83: Selling on Amazon Marketplace

The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming our new guest Isaiah Fritz, CEO of a unique Amazon reseller company that focuses on actually buying the product from their partners instead of just charging them for services. This episode is very special because our guest shares the screen for the first time in history of the podcast to show our listeners all the secrets and best practices of selling on Amazon.

Episode 83: Selling on Amazon Marketplace

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, President & COO of Speir Digital, Inc, are welcoming Isaiah Fritz, CEO of Online Selling Partner, to discuss:

• How to grow B2B sales on Amazon
• Tips and secrets of selling on Amazon to both B2B and B2Cclients
• Challenges of reverse logistics in clothes & apparel space
• FBA Program (fulfillment by Amazon)
• What is the key element of SEO on Amazon
• Walmart marketplace and its drawbacks
• Amazon v. Walmart
• Integrations with marketplaces and managing listings
• Why Amazon marketplace is a must-channel for online businesses
• How to take control of your Internet presence
• The importance of distribution agreements
• Online consumer behavior today
• What is Amazon Business Prime and how to work there
• Buying in bulk through Business Prime
• Data and metrics available to the seller on Amazon
• Data Share on Amazon
• Pricing flexibility – how to provide options for B2B clients
• Amazon automation vs Amazon humans
• Amazon ads and other tools for sellers
• How to convert more from ads placements on Amazon 
• Selling on eBay vs Amazon
• The importance of building a strong eCommerce team and finding a good partner to handle online selling
• How to attract customers rom Amazon to your DTC website
• Amazon Push more for third party sellers 
• Amazon Renewed Program and secondhand market
• Sustainability efforts on Amazon 
• How to control your brand on Amazon
• The future of B2B selling on Amazon

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entry level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.