Storytelling and Statistics: The Recipe for Unique Content

In today’s world of online marketing, “Storytelling” has become a buzzword. But what does it mean, exactly? In order for today’s customers to bite, they need a good reason to do so. Consumers are so flooded with content, offers, and marketing material that they’ve become incredibly good at tuning out the noise. Because of this, marketers who want to be successful need to craft unique, high-quality content that speaks directly to their readers, and storytelling is one of the best ways to do this.
Storytelling allows a marketing message to focus less on pushy sales tactics than it does on real human value, and when it’s combined with the power of influencing statistics, it becomes a powerhouse marketing strategy that’s tough to beat. Read on to learn more.

4 Ways to Use Storytelling and Statistics Correctly

In order to combine the respective powers of storytelling and statistics in your marketing, follow these tips:

1. Use the story as your lead

While many marketers have been taught to open content with statistics, the more effective approach may be to open with the story and then use statistics to support it. By appealing to a reader’s emotions right off the bat, marketers can seize the opportunity to grab reader attention and keep people engaged with the content.

2. Use relatable stories

A story is only as good as its ability to appeal to your readers. Because of this, it’s critical to ensure that the stories you’re telling are ones your readers can relate to. This allows your readers to engage more deeply with your content and develop a personal relationship with your material.

3. Use powerful statistics

Once you’ve hooked readers with storytelling, it’s critical to deliver with good statistics. Be sure that you’re mining statistics from reputable sites and that they pertain directly to your industry or specialty. If you’re in doubt, use a tool like the Mozbar to help you determine the domain authority of a site you’re thinking of linking to.

4. Add visuals

Visuals can be the element you need to tip your content over the top. Use images like graphs or infographics to simplify a complex data set and tell a story all at once.

Storytelling and Statistics: A Match Made in Heaven

While storytelling and statistics are both powerful in their own right, combining the two can make your content more effective, relevant, and relatable than ever before. Notice how companies like Hubspot have made incredible use of statistics by creating massive blogs of simply just statistics:
https://www.hubspot.com/marketing-statistics