The Hard Truth About B2B eCommerce Integrating Systems With Brady Behrman – CEO of PunchOut2GO

Last week, we discussed the launch of Trellis’ new B2B eCommerce podcast: The Hard Truth About B2B eCommerce. With hundreds of downloads, the podcast is off to a hot start and for good reason. In the first episode, hosts Timothy Peterson and Isaiah Bollinger introduced the podcast and explained its founding, goals, and agenda for the series.

Every episode will have a unique flavor thanks to special appearances from guest speakers from around the industry. In episode 2 of The Hard Truth About B2B eCommerce, Brady Behrman, CEO of PunchOut2GO joins Isaiah and Timothy to offer an inside look at system integrations technology. As an entrepreneur with experience and proven track record in building technology businesses that focus on client success innovation, Brady and his team help organizations of all sizes around the globe adapt to the ever-evolving, complex B2B Commerce & eProcurement technologies. We talk about what we’re seeing in the B2B eCommerce landscape and what Brady has done to help companies be more successful by using their integration technology.

Episode 2- Integrating Systems

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Brady Behrman of PunchOut2GO to discuss:

• the base infrastructure needed to get into B2B eCommerce
• current eCommerce landscape
• the consumerization of B2B
• barriers to entry for B2B eCommerce – legacy systems
• importance of integrations

Why we started this podcast

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.